Today we're relaunching Blazel after a major pivot and layoffs. This has been 10x harder than my last startup, but I will not give up.
We were previously an AI Native Agency creating LinkedIn content for 100+ CEOs with $1.5M ARR. I decided to shut it all down because I wanted to build something more disruptive than another damned "AI Native Agency."
As a former VC, I noticed LinkedIn was the #1 GTM channel for the fastest growing B2B companies in the world. But it's so hard to do it right.
I estimate that 50% of B2B teams reading this have tried to vibe-code a content agent in Claude Code. But there's just way too much AI slop. Your company tried using AI, and now your brand is drowning in it.
We've spent millions building our own harness, fine-tuning models, and obsessing over every detail to optimize LinkedIn as a GTM channel. We productized everything that worked in our agency and are now releasing it at a fraction of the price it costs to hire a ghostwriter.
To solve this, we built Ember, your personalized GTM agent. She activates all of your employees authentically on LinkedIn.
Every week, she hits you up with fresh posts for each employee in their own voice. You can hop on an interview anytime and she'll dig deeper into the topics that you care about.
She doesn't stop when you hit publish. She surfaces exactly who's engaging, turns them into leads, and pushes them straight into your CRM. Then it all rolls up company-wide so you finally know what's working instead of guessing.
And underneath it, there's 180 million profiles you can query to build the most cracked sales list. Good luck vibe coding that. If you're wondering why content writers will become AI's most valuable asset, this is exactly the kind of system that needs human craft to work.
With visibility and trust, your next hire reaches out to you. Your pipeline will fill itself. And your sales team will be closing deals before they hop on a call.
Your brand is everything. Be honest, what's your company doing on LinkedIn right now? Don't throw away one of the biggest channels you have. It's time to actually tap into it.
Here's what matters: LinkedIn is the #1 GTM channel for fast-growing B2B companies. Most AI content tools produce slop. Ember interviews you, posts in your voice, tracks engagement, and pushes leads to your CRM.
We built Blazel because I saw this problem across hundreds of companies as a VC. Building my new AI startup has been brutal, but the opportunity is too big to ignore.
Book a demo at blazel.com.
